Emmanuel Pouey – Former VP Global Innovation, Bacardi Global Brands

    • Emmanuel Pouey – Former VP Global Innovation, Bacardi Global Brands's presentations

    Speaker Bio:

    Emmanuel Pouey is a veteran of the Spirits industry with a career spanning over 25+ years in Marketing, Innovation and General Management roles. He was tasked by Bacardi’s CEO in 2010 to set up a high performance Global Innovation capability in order to step up Bacardi’s game in Spirits Innovation. He created and launched with his team, across all regions, 20+ new products which have been multi awarded in international competitions and have led the Bacardi company to double its Innovation value in 3 years. Emmanuel holds an MBA from EDHEC Business School in France.

    Presentation Title:

    Cracking a breakthrough game changing innovation for the Chinese market.

    Presentation Synopsis:

    This is the case study of TANG, the World’s fist spirit distilled from tea leaves. Emmanuel Pouey will take us through the audacious strategy that prevailed to establish a footprint in the traditional spirits market in China. The project is characterized by its unconventional approach as regard ideation process and packaging execution, and by a complex product development that relied mostly on open innovation.


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