Colette Quinn – Founder & MD, Real Insights

  • Spreaker’s Bio:

    Colette set up Real Insights in 2004 and has over 20 years’ experience as a market researcher gleaned here and abroad.

    She has worked for the biggest research agency in the world in London and Germany working with global brands managing multi-country quant and qual studies for the likes of Coca Cola, Unilever, Boots and Gillette as well as managed big research budgets when she was Head of Consumer Insight at Vodafone Ireland and Musgrave Retail Partners Ireland Ltd.

    Colette has a no-nonsense commercially focused attitude to research and how it should be used to drive growth and inform decision making within a business.

    She is also an experienced business mentor, mentoring for Enterprise Ireland as well as lecturing at many innovation hubs & start-up programmes around the country.

    Presentation Title:

    Validating your concept / proposition

    Presentation Synapsis:

    How can you be sure your idea or new product is commercially feasible? What are the trends in your market? The regulatory issues, the demographic and consumer trends that could have a deep impact on your business? Who are your customers? Will they, and can they pay? Can you beat your competitors? What do your proposed end-users and target market think of your proposed new product or idea? So what do you do with all this information to build a sustainable business plan for success?

    These are the questions that can be answered using secondary and primary research. Real Insights and award winning firm KnowledgeWorks are the leading specialists in this area in Ireland and have worked together for over a decade: we’ve saved many businesses from costly mistakes, we’ve pointed out previously unidentified competitors and we’ve tested and changed business models to ones that will work. We’ve also pointed developing businesses in the right direction for profitable expansion as well as helped established businesses identify and capitalise on new opportunities for growth.

    Market research and analysis can reveal opportunities or point out costly mistakes. Ignore it at your peril. Real Insights and KnowledgeWorks have over 35 years combined cross sectoral experience.

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