Seminar 3: Design / IP, Communications, Marketing and Branding, Innovation

  • AM Session : DESIGN / IP
    • March 3, 2016
      • 9:30 am - 9:45 amAlex Milton - Programme Director for Irish Design 2015Turning Irish Design into Global Opportunity’
      • 9:45 am - 10:15 amDr. Fred Logue - Solicitor, FP LoguePresentation Title: Top 5 things you need to know about technology law Presentation Synopsis: Business-relevant summary of the key legal issues and trends facing Irish technology and digital companies, both current and emerging issues.
      • 10:20 am - 10:50 amCoffee Break and Networking
      • 10:50 am - 11:05 amDr. P.J. White - Design Lecturer/ Research Principal Investigator, Institute of Technology CarlowPresentation Title: Design Research for an Ageing Population. Presentation Synopsis: This presentation will look at how design research and human centered design can address the future needs of an ageing population.
      • 11:05 am - 11:20 amPaidi O Reilly - Adjunct Innovation Lecturer, UCCPresentation Title: “Four steps to designing initiatives with real impact”. Presentation Synopsis: This energetic session presents an effective design thinking technique that may be useful to research, innovation and change teams designing initiatives with real impact. It identifies four steps commencing with envisaging a shared future and ending with identifying a pathway towards value. The session demonstrates how the technique might be used by your team.
      • 11:20 am - 11:35 amMarianna Kane - Product Designer & Founder of DesignBurst, NUIMPresentation Title: How to create products that people crave. Presentation Synopsis: A lot of time, money and resources get wasted developing products that ultimately end up in a landfill site or stored in a database graveyard. To have successful products we must connect with all of the people who interact with that product over the duration of its life after production. Put down those marketing reports and business forecasts and cancel the surveys and questionnaires. Learn how to be mindful of peoples desires and implant your ideas into peoples hearts
      • 11:35 am - 11:50 amDonal M Kelly – European Patent and Trade Mark Attorneys. Partner, FRKellyPresentation Title: Managing intellectual property to achieve commercial success Presentation Synopsis: Donal will be delivering a workshop on “Managing intellectual property to achieve commercial success”, which will explain the nature of intellectual property – how you may create it, how to protect it, and how to commercialise it; and how to use third party intellectual property safely – all with a view to giving you a sustainable competitive advantage.
      • 11:50 am - 12:05 pmBarbara MacMahon – Corporate Sustainability Consultant, Life Cycle Solutions for Sustainable BusinessPresentation Title: Design for Sustainability and Sustainability for Better Design – how sustainability principles make better products”
      • 12:05 pm - 12:20 pmJohn O Boyle - Business and Team Coach, XenergiePresentation Title: Innovation through People and Teams.
    PM Session : COMMUNICATIONS, MARKETING AND BRANDING
    • March 3, 2016
      • 12:20 pm - 1:20 pmLunch and Networking
      • 1:20 pm - 1:35 pmKevin Cosgrave – European Patent Attorney, Alkermes Pharma Ireland LimitedPresentation Title: Benefits of improved communication between R&D & IP Counsel Presentation Synopsis: As suggested in the title, this talk will focus on the link between R&D Functions and IP Counsel and will highlight some practical examples of why improved communication can lead to better outcomes from the point of view of obtaining strong and enforceable patents.
      • 1:35 pm - 1:50 pmAndrew Bradley – Director, Bradley Brand & DesignPresentation Title: Real innovation is brand led Presentation Synopsis: Everybody is busy trying to innovate. Those who understand how their innovation is relevant to customers have a better chance at succeeding. Andrew Bradley will discuss how best to understand what your brand stands for and how to keep it relevant to your customers.
      • 1:50 pm - 2:05 pm
      • 2:05 pm - 2:20 pmPaul McCann - CDG BrandPresentation Title: TBA Presentation Synopsis: TBA
    PM Session : INNOVATION
    • March 3, 2016
      • 2:20 pm - 2:35 pmCoffee Break and Networking
      • 2:35 pm - 2:50 pmColette Quinn & Roisin Bell - MDs & Owners, Real Insights and KnowledgeworksPresentation Title: Validating your concept / proposition Presentation Synapsis: How can you be sure your idea or new product is commercially feasible? What are the trends in your market? The regulatory issues, the demographic and consumer trends that could have a deep impact on your business? Who are your customers? Will they, and can they pay? Can you beat your competitors? What do your proposed end-users and target market think of your proposed new product or idea? So what do you do with all this information to build a sustainable business plan for success? These are the questions that can be answered using secondary and primary research. Real Insights and award winning firm KnowledgeWorks are the leading specialists in this area in Ireland and have worked together for over a decade: we’ve saved many businesses from costly mistakes, we’ve pointed out previously unidentified competitors and we’ve tested and changed business models to ones that will work. We’ve also pointed developing businesses in the right direction for profitable expansion as well as helped established businesses identify and capitalise on new opportunities for growth. Market research and analysis can reveal opportunities or point out costly mistakes. Ignore it at your peril. Real Insights and KnowledgeWorks have over 35 years combined cross sectoral experience.
      • 2:50 pm - 3:05 pmPeter Gillis – Communications Lead and Researcher, Technology Enhanced LearningPresentation Title: Building a successful innovation ecosystem in Ireland – the EdTech story Presentation Synopsis: How Ireland is building on over 30 years of success in learning technologies to build a world-leading innovation ecosystem. Exploring investment in public-private partnerships are driving growth and competitive advantage for Irish learning technology companies – from start-ups through to established SMEs and multinationals.
      • 3:05 pm - 3:20 pmJohn Rainford - Chief Executive, Strawberry Fields and Inventor of the Darwin MatrixPresentation Title: The ‘Startling Facts’ that makes Innovation a walk in the park… Presentation Synopsis: When John (Rainford) was hired by the Research and Technology part of Royal Dutch Shell to help with innovation he was shocked by how relatively small adjustments to the creative processes made a massive difference to the innovation outputs. His team is working with the likes of Sony, Hitachi and CISCO to integrate these processes into their communication systems. This innovative process is called the Darwin Matrix and there is an App version. The method is based, in part, on Darwinian observations on evolution. Creativity, collaboration and Innovation are made to evolve on an ongoing basis and in real time. No wonder global technology companies are getting excited!
      • 3:20 pm - 3:35 pmÚna Parsons – Head of Department of Mechanical & Electronic Engineering, Institute of Technology SligoPresentation Title: Precision Engineering & Manufacturing Developments Presentation Synopsis: TBA
      • 3:35 pm - 3:50 pmProfessor Lizbeth Goodman - Inclusive Design for Education and Chair of Creative Technology Innovation, UCDPresentation Title: Hippocatic Innovation: First do no harm. . . TBA Presentation Synopsis: TBA
      • 3:50 pm - 4:05 pmGary Rainsford - Clinical & Innovation Program Manager, Biomedical ResearchPresentation Title: Thinking Inside the Box – A disciplined Approach to Innovation Presentation Synopsis : This talk will outline the fundamental role of innovation in a company’s growth ambitions and details a disciplined approach that enables your company to plan, scope and allocate resource and budget to your innovation activities.
      • 4:05 pm - 4:20 pmPaul Yeomans - Business Development Manager, Nottingham UniversityPresentation title: Is your business ready to innovate? Presentation Synopsis: The presentation will focus on the reasons why businesses innovate.
      • 4:20 pm - 4:35 pmArnaud D. Gaultier Swords - Senior Innovation Consultant - Serial EntrepreneurPresentation Title: Innovation: is it more about money or integrity?